WordPress is a great creative platform
It is a true Content Management System (CMS) that provides an exceptional basis for specific developments. This strategic choice allows me to be more productive for my clients and to concentrate on the functionalities with real added value.
Open source
WordPress is an open source software, which means that you are allowed to use and modify the source code and adapt it to your needs.
It not only allows you to take full control of your corporate site, but also gives you the freedom to do what you want with the software.
Ergonomic
It is therefore not necessary to reinvent the wheel, the development is mainly based on the creation of custom-themed graphic theme, the adaptation of a premium theme, programming or parameterizing plugins and optimizing the performance of a site.
Plugins
Its very active community offers a large number of plugins and themes adapted to most needs.
With its wide selection of existing plugins, WordPress is able to meet your essential needs without costly developments.
Administration
Its main strengths are its ease of use and its adaptability. With an intuitive and ergonomic back-office management area, it makes it easy to write content.
SEO friendly
WordPress is a very powerful CMS with a very “SEO friendly” design (keyword management, RSS feed, content update, page display speed, Meta robots, Url canonical, clean URL, Breadcrumb , XML Sitemap, RSS feed).
E-Commerce
Another real reason to use WordPress is its seamless E-Commerce integration with an existing blog or website, in case you suddenly decide to sell online. With an E-Commerce plugin like WooCommerce, you can turn your website / blog into an ecommerce store, absolutely without re-design.
Multi-user
You never know when you might need to collaborate with several people in order to keep your business website up to date. WordPress allows you to assign different roles to different individuals.
This way, you are able to have a variety of contributors or collaborators, which makes it easier to manage your business site.
Security
Unlike other CMS, WordPress is quite capable of keeping up to date against cyber attacks today.
Indeed, WordPress designers take security very seriously and constantly update the software.
Evolution
Last but not least, WordPress is constantly updated. Since the day of its launch, it has been updated more than 25 times.
The leading developers engaged by WordPress are updating and improving the software and continue to make WordPress the most powerful, flexible and secure CMS in the world.
Have a question about website development with WordPress?
WordPress in numbers
WordPress is the most popular CMS on the web. It alone accounts for 25% of the websites in the world. Recent statistics also show that
WordPress runs 76.5 million sites around the world.
WordPress has been downloaded 46 million times.
131 million unique visitors to WordPress.com (against 71 million for Amazon-US)
41365 free plugins for WordPress
37 million searches per month on WordPress in Google
WordPress is translated into 40 languages.
Blog vs CMS
What type of website can you build with WordPress ?
The first impression is decisive
Focused on customer conversion, it focuses on communication and on a quality visual.
Your showcase site allows you to quickly present and activate your activity. It allows you to easily start promoting your business on the Internet and generate contact with customers.
It presents your company, its activity, its trades, its products, its services, its skills, its geographical situation … without online sales. It offers a qualitative image of your company and provides your audience with call content and direct conversion features.
Your visitor will take less than five seconds to form his first impression. This will cause it to remain or leave your site irretrievably.
It is essential that he finds instantly reassuring visual codes as well as information suitable for his research. The quality of the visual elements proposed play a predominant role at this level.
The aim is to seduce the visitor by transmitting the values of your company and bringing real added value.
This type of site is ideal for SMEs, TPE, self-employed, artisans and professions.
Share the interest or pleasure of an event
Because of its character, it has a limited life and adopts a lighter tone than a corporate site, shifted, playful, sparkling, trumpeting …
An event site is created to accompany an event in the life of a brand or a company: communication campaign, trade show or congress, cultural or sporting event, launch of a product, birthday … It allows to increase By managing the cycle of the event: announcement, registration, logistics, follow-up, balance sheet.
It informs interested visitors and turns them into participants. Registration information is used to relaunch, inform modalities, monitor and evaluate, and ultimately win new customers or retain existing customers.
The homepage must clearly present the summary of the event: date, place, nature of the event, conditions of participation if they are restrictive.
Headings are planned according to your needs: news, program of the event, partners, list of registered, press file. Management features can be provided: e-mailing, RSS feeds, SMS sending …
From a technical point of view, the site has high-availability hosting to support a large number of connections in a short time.
Your online product catalog
It presents the company, but especially the whole range of products. It is halfway between the showcase site and the e-commerce site.
A catalog site is a declension of showcase site, presenting pages of “product sheets” or integrating a non-commercial version of e-commerce site.
WordPress is also an ideal solution for craftsmen, small manufacturers or local businesses wishing to have a web presence around their products. It is also a good way to make pre-sales or test the activity before moving to e-commerce.
The catalog site does not offer payment functionality, it is mainly used to communicate, to highlight your brand and your products and to encourage your visitors to visit your place of operation.
Using complete product sheets, the user gets exactly the information they expect. The visitor of your site can thus discover all your services and all your products without moving.
The aim of the catalog site is to inform the potential customer as much as possible and to encourage him to make his purchase in the near future.
- No reprinting of traditional catalogs in case of modification
- No distribution network to deliver to prospects and customers
- Not limited to a geographic area or geographic area
- The catalog (.PDF) could be downloaded as many times as the visitors want without creating a traditional printing and / or distribution fee
Its purpose is not to sell but to inform
Less commercial than the showcase site, it introduces the company by putting more emphasis on the informative side.
A company’s corporate website addresses topics related to its business and establishes a dialogue with Internet users. It presents the various sectors and values the spirit of society, its ethics, its recruitment, its evolutions, its relationship with the environment … Its aim is not to sell but to inform.
An institutional site or corporate site is an information site aimed at promoting the image of the company or the group to :
- Financial partners (investors, shareholders, analysts)
- To the other partners of the company (suppliers, customers, civil society …)
- To the press and the media
- To the public
- Job seekers, especially young graduates
- And, as the case may be, a particular community (scientific, medical, educational, sports …)
An institutional site presents the headings that interest these recipients, typically:
- The history and organization of the company or group, trades
- Presentation of the leaders
- The key numbers
- Financial information annual report (preferably interactive), results
- Information for the media (press releases, PR contacts)
- The news
- Careers and training, job and internship opportunities
- The commitments and values of the company or group (patronage, sponsorship, social and environmental responsibility …)
Your institutional site will have a sober and elegant design, favoring a quick access and the legibility of the information. The graphics will reflect your image, reinforcing your institutional positioning.
The back office of your site will allow you to manage your contents and update your pages autonomously.
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